Back in 2012, the Charlatans unveiled a unique promotional item -- the band appropriated the Periodic Table of the Elements replacing elements with song titles. Remember this?
Today the Charlatans unveiled their newest promotional creation -- a map of the London Underground, which replaces tube station destinations with over 150 song and album titles from their discography. The map was created as a tribute to Harry Beck, designer of the original London Underground map. Beck would have turned 114 years old on June 4th.
The map has pretty sweet packaging as well -- take a look below:
And here's video of how it opens up:
What a thing. Can't stop opening it. #TuneMap @thecharlatans @Tim_Burgess pic.twitter.com/2iRsgQprmC— Sarah Walters (@SarahCityLife) June 1, 2016
The Charlatans will be giving away copies of the limited edition map at their upcoming shows and through other promotional events/scavenger hunts in the U.K. So far there isn't an option to purchase on the web, however those interested in obtaining a copy should follow the band on social media in the event that they decide to do an online giveaway, etc. Official site. Twitter. Facebook.
FYI: A Smiths version of The London Underground map, adapted by designer Aiden Smith, made the rounds in 2013.
The Charlatans released their last album, the stellar Modern Nature, in 2015. If you missed out on this release, best take a listen.
Published June 1st, 2016
